How often the beloved Master was heard to say. Should each one of the friends take upon himself to carry out, in all its integrity and implications, only one of the teachings of the Faith, with devotion, detachment, constancy and perseverance and exemplify it in all his deeds and pursuits of life, the world would become another world and the face of the earth would mirror forth the splendours of the Abhá Paradise. Consider what marvellous changes would be effected if the beloved of the Merciful conducted themselves, both in their individual and collective capacities, in accordance with the counsels and exhortations which have streamed from the Pen of Glory.
From a letter 12 January 1923 written by Shoghi Effendi to the Bahá’ís of Persia — translated from the Persian
The wish of ‘Abdu’l-Bahá, that which attracts His good pleasure and, indeed, His binding command, is that Bahá’ís, in all matters, even in small daily transactions and dealings with others, should act in accordance with the divine Teachings. He has commanded us not to be content with lowliness, humility and meekness, but rather to become manifestations of selflessness and utter nothingness. Of old, all have been exhorted to loyalty and fidelity, compassion and love; in this supreme Dispensation, the people of Bahá are called upon to sacrifice their very lives. Notice the extent to which the friends have been required in the Sacred Epistles and Tablets, as well as in our Beloved’s Testament, to be righteous, well-wishing, forbearing, sanctified, pure, detached from all else save God, severed from the trappings of this world and adorned with the mantle of a goodly character and godly attributes.
First and foremost, one should use every possible means to purge one’s heart and motives, otherwise, engaging in any form of enterprise would be futile. It is also essential to abstain from hypocrisy and blind imitation, inasmuch as their foul odour is soon detected by every man of understanding and wisdom. Moreover, the friends must observe the specific times for the remembrance of God, meditation, devotion and prayer, as it is highly unlikely, nay impossible, for any enterprise to prosper and develop when deprived of divine bestowals and confirmation. One can hardly imagine what a great influence genuine love, truthfulness and purity of motives exert on the souls of men. But these traits cannot be acquired by any believer unless he makes a daily effort to gain them...
It is primarily through the potency of noble deeds and character, rather than by the power of exposition and proofs, that the friends of God should demonstrate to the world that what has been promised by God is bound to happen, that it is already taking place and that the divine glad-tidings are clear, evident and complete. For unless some illustrious souls step forth into the arena of service and shine out resplendent in the assemblage of men, the task of vindicating the truth of this Cause before the eyes of enlightened people would be formidable indeed. However, if the friends become embodiments of virtue and good character, words and arguments will be superfluous. Their very deeds will well serve as eloquent testimony, and their noble conduct will ensure the preservation, integrity and glory of the Cause of God.
From a letter 19 December 1923 written by Shoghi Effendi to the Bahá’ís of the East — translated from the Persian
The chosen ones of God ... should not look at the depraved condition of the society in which they live, nor at the evidences of moral degradation and frivolous conduct which the people around them display. They should not content themselves merely with relative distinction and excellence. Rather they should fix their gaze upon nobler heights by setting the counsels and exhortations of the Pen of Glory as their supreme goal. Then it will be readily realized how numerous are the stages that still remain to be traversed and how far off the desired goal lies — a goal which is none other than exemplifying heavenly morals and virtues.
From a letter 30 October 1924 written by Shoghi Effendi to the Local Spiritual Assembly of Ṭihrán
It is our duty and privilege to translate the love and devotion we have for our beloved Cause into deeds and actions that will be conducive to the highest good of mankind.
From a letter 20 November 1924 written on behalf of Shoghi Effendi to an individual believer
If you read the utterances of Bahá’u’lláh and ‘Abdu’l-Bahá with selflessness and care and concentrate upon them, you will discover truths unknown to you before and will obtain an insight into the problems that have baffled the great thinkers of the world.
From a letter 30 January 1925 written on behalf of Shoghi Effendi to an individual believer